CLIENT Sparda Baden-Würrtemberg
CAMPAIGN Dein Leben. Dein Konto. (Your Life. Your Bank Account)
AGENCY RCKT.
PROBLEM Most of Gen Z's is rather going to an online bank, when signing up for a new bank account. So how to raise awareness to Sparda Bank Baden-Würrtembergs "Zero-Account" with all its advantages, when there's so much "new banking" competition out there?
SOLUTION First of all, we hijacked Sparda's CI and gave the campaign a fresh new look. The campaign's message and tagline that we developed is "Your Life. Your Bank Account, therefor we went for a rather "real" look, not just in the photography, but also in the language we used for the headlines and copies. We wanted to show the audience that we might be an "oldschool bank", but still understand how our youngest of customers live, talk and engage with each other. And of course, in the given tonality we communicated the actual benefits of the "Sparda-Zero"- bank account, which is zero fees for it until the age of 31.
DISCIPLINE Creative Direction, Copy Writing, Creative Supervision

CLIENT Sparda Baden-Würrtemberg
CAMPAIGN Dein Leben. Dein Konto. (Your Life. Your Bank Account)
AGENCY RCKT.
PROBLEM Most of Gen Z's is rather going to an online bank, when signing up for a new bank account. So how to raise awareness to Sparda Bank Baden-Würrtembergs "Zero-Account" with all its advantages, when there's so much "new banking" competition out there?
SOLUTION First of all, we hijacked Sparda's CI and gave the campaign a fresh new look. The campaign's message and tagline that we developed is "Your Life. Your Bank Account, therefor we went for a rather "real" look, not just in the photography, but also in the language we used for the headlines and copies. We wanted to show the audience that we might be an "oldschool bank", but still understand how our youngest of customers live, talk and engage with each other. And of course, in the given tonality we communicated the actual benefits of the "Sparda-Zero"- bank account, which is zero fees for it until the age of 31.
DISCIPLINE Creative Direction, Copy Writing, Creative Supervision