CLIENT Edeka Karriere
CAMPAIGN Mach was aus Dir / Geld verdienen mit Edeka (Make money with Edeka)
AGENCY DOJO
BRIEFING Conception and production of an online film for social media with the goal of going viral. The film is a seasonal part of an ongoing recruitment campaign, but the film itself shouldn't look and feel like classical recruitment, since we're aiming for the younger audience (15 to 20 years old).
IDEA Every brand wants to come across as authentic, when talking to their target group, but we wanted to take this further and be real as possible. That's why we didn't create a classical recruiting spot or even campaign, but hired two in the audience popular Youtubers to co-create with us. What would they do if Edeka hired them as testimonials and let them do what ever they want with their production budget? The outcome is not just super real, but also extremely funny to watch. Infact, this turned out to be DOJO's most succesful camapign/viral film by that time. And of course it increased the traffic on Edeka's career website as well, leading up to more appllications in the crucial, "problematic" positions.
DISCIPLINE Conception, Art-Direction, Production-Supervision

In order to get more traffic on the Edeka career website, we did a raffle where the users could win the original tracksuits that our testimonials wore in the film. Obviously we were counting with the positive reaction towards the custom made tracksuits and used them to extend our social media campaign towards more engagement with the target audience – now they could win a one of a kind shoot prop and learn something about Edeka's job opportunities at the same time.

CLIENT Edeka Karriere
CAMPAIGN Mach was aus Dir / Geld verdienen mit Edeka (Make money with Edeka)
AGENCY DOJO
BRIEFING Conception and production of an online film for social media with the goal of going viral. The film is a seasonal part of an ongoing recruitment campaign, but the film itself shouldn't look and feel like classical recruitment, since we're aiming for the younger audience (15 to 20 years old).
IDEA Every brand wants to come across as authentic, when talking to their target group, but we wanted to take this further and be real as possible. That's why we didn't create a classical recruiting spot or even campaign, but hired two in the audience popular Youtubers to co-create with us. What would they do if Edeka hired them as testimonials and let them do what ever they want with their production budget? The outcome is not just super real, but also extremely funny to watch. Infact, this turned out to be DOJO's most succesful camapign/viral film by that time. And of course it increased the traffic on Edeka's career website as well, leading up to more appllications in the crucial, "problematic" positions.
DISCIPLINE Conception, Art-Direction, Production-Supervision

In order to get more traffic on the Edeka career website, we did a raffle where the users could win the original tracksuits that our testimonials wore in the film. Obviously we were counting with the positive reaction towards the custom made tracksuits and used them to extend our social media campaign towards more engagement with the target audience – now they could win a one of a kind shoot prop and learn something about Edeka's job opportunities at the same time.