Ajdin here, a Freelance Creative Director from Berlin. I was born some time between 1980 und 1990, which kind of makes me a Millennial by birth and a Gen Z‘er by heart.

I‘ve been at home in the creative industry for over 10 years now – working both as a conceptor and managing creative departments. My career began at Ogilvy in Düsseldorf and continued at Scholz & Friends in Berlin. After S&F I changed to the market underdog powerhouse DOJO, where I was working on accounts such as Coca Cola, Edeka and EasyJet. Those 4+ years at DOJO significantly influenced my work as a creative and taught me that with the right idea, anything is possible – no matter the budget, platform or target group. My last big career step was my position as Creative Director with the creative agency RCKT, where I led the campaigning creative department and ensured it‘s growth, training and excellence. At the same time I worked hands on developing concepts for clients such as Klarna, Henkel, Wefox and Sparda-Bank.

In all these years, I had the privilege (and pleasure) to work with some of the industries top players and gain experience and expertise in various creative fields: from art direction & design to concept & copywriting. So I’m neither „just“ an art director“ or „just“ a copywriter. As a Creative Director, I am both. And I guess, that’s my superpower. But if you nail me down to choose just one thing, then it would be concept & copywriting.

And if you look at my portfolio, you will get a picture of what drives me in advertising and communication and what kind of approach I have when it comes to storytelling – you will find cases in different tonalities for clients of all shapes and sizes and consumer focus areas. Some of them are small social-only campaigns, that you will only find on Youtube or TIKTOK, some other are big 360° productions. But what they all have in common is the desire to find the truth within the product or the brand itself – and craft a story worth telling around it.

Speaking of, here are just two examples from my past projects in the German market for the client Edeka – a project that wasn't just fun to do, but also left a huge impact in the target audience:

1. Edeka Karriere/Ausbildung, campaign „Mach‘ was aus dir: Geld verdienen mit Edeka"

2. Edeka Karriere/Ausbildung, campaign „Mach‘ was aus dir: Mach Geschäfte mit Kartoffeln"

I hope, you could get a small, first picture of how I think and how I work. You think we could be a match? Then let’s go on a date – maybe we’re meant for just a short term freelance gig, but maybe it fits so well and we make something permanent out of it. Either way, let’s talk!

I believe that advertising and brand communication can do more than just sell products. In every product there’s a truth to be found - and to be told.

When it comes to the executional part, I’m fully hands-on and love to be involved in all the creative (and strategic) processes. I believe that a Creative Director is not just there to lead, but also to serve – the agency, the clients and of course the creative team.

Ajdin here, a Freelance Creative Director from Berlin. I was born some time between 1980 und 1990, which kind of makes me a Millennial by birth and a Gen Z‘er by heart.

I‘ve been at home in the creative industry for over 10 years now – working both as a conceptor and managing creative departments. My career began at Ogilvy in Düsseldorf and continued at Scholz & Friends in Berlin. After S&F I changed to the market underdog powerhouse DOJO, where I was working on accounts such as Coca Cola, Edeka and EasyJet. Those 4+ years at DOJO significantly influenced my work as a creative and taught me that with the right idea, anything is possible – no matter the budget, platform or target group. My last big career step was my position as Creative Director with the creative agency RCKT, where I led the campaigning creative department and ensured it‘s growth, training and excellence. At the same time I worked hands on developing concepts for clients such as Klarna, Henkel, Wefox and Sparda-Bank.

In all these years, I had the privilege (and pleasure) to work with some of the industries top players and gain experience and expertise in various creative fields: from art direction & design to concept & copywriting. So I’m neither „just“ an art director“ or „just“ a copywriter. As a Creative Director, I am both. And I guess, that’s my superpower. But if you nail me down to choose just one thing, then it would be concept & copywriting.

And if you look at my portfolio, you will get a picture of what drives me in advertising and communication and what kind of approach I have when it comes to storytelling – you will find cases in different tonalities for clients of all shapes and sizes and consumer focus areas. Some of them are small social-only campaigns, that you will only find on Youtube or TIKTOK, some other are big 360° productions. But what they all have in common is the desire to find the truth within the product or the brand itself – and craft a story worth telling around it.

Speaking of, here are just two examples from my past projects in the German market for the client Edeka – a project that wasn't just fun to do, but also left a huge impact in the target audience:

1. Edeka Karriere/Ausbildung, campaign „Mach‘ was aus dir: Geld verdienen mit Edeka"

2. Edeka Karriere/Ausbildung, campaign „Mach‘ was aus dir: Mach Geschäfte mit Kartoffeln"

I hope, you could get a small, first picture of how I think and how I work. You think we could be a match? Then let’s go on a date – maybe we’re meant for just a short term freelance gig, but maybe it fits so well and we make something permanent out of it. Either way, let’s talk!

I believe that advertising and brand communication can do more than just sell products. In every product there’s a truth to be found - and to be told.

When it comes to the executional part, I’m fully hands-on and love be involved in all the creative (and strategic) processes. I believe that a Creative Director is not just there to lead, but also to serve – the agency, the clients and of course the creative team.