CLIENT Sparda Bank Baden-Würrtemberg
CAMPAIGN Eure Fragen. Unsere Baufinanzierung (Your questions. Our conctruction financing.)
AGENCY RCKT.
BRIEFING Conception and execution of a 360° product-awareness-campaign for Sparda Bank Baden Würrtemberg with the focus on their construction financing product portfolio.
APPROACH It's 2022 and the inflation hits hard. How to talk about construction financing, when millennials barely can afford to pay the rent? Does it make sense at all to plan for the future in times of ongoing economic and enviromental crises? Questions like these and more are in the center of this campaign, which is led by the deep empathy for the fears and concerns of the target audience. Can we take those fears and turn them into something inspirational, without sounding kitschy or drifting into advertising-cliches? Check the different OOH and social assets below to see what we did.
DISCIPLINE Conception, Copywriting, Creative Direction

CLIENT Sparda Bank Baden-Würrtemberg
CAMPAIGN Eure Fragen. Unsere Baufinanzierung (Your questions. Our conctruction financing.)
AGENCY RCKT.
BRIEFING Conception and execution of a 360° product-awareness-campaign for Sparda Bank Baden Würrtemberg with the focus on their construction financing product portfolio.
APPROACH It's 2022 and the inflation hits hard. How to talk about construction financing, when millennials barely can afford to pay the rent? Does it make sense at all to plan for the future in times of ongoing economic and enviromental crises? Questions like these and more are in the center of this campaign, which is led by the deep empathy for the fears and concerns of the target audience. Can we take those fears and turn them into something inspirational, without sounding kitschy or drifting into advertising-cliches? Check the different OOH and social assets below to see what we did.
DISCIPLINE Conception, Copywriting, Creative Direction