CLIENT YFood
CAMPAIGN This is food.
AGENTUR RCKT.
BRIEFING Conception and execution of the Re-Launch campaign for the new nutritionally complete ready-to-drink-meal Yfood. The task was to show in short online-film that just one drink has all the nutrition, minerals and vitamins a humans body needs in one meal.
IDEA Instead of going product-explanatory and talk about nutrition we chose to re-launch the drink as a lifestyle product and the go-to-solution whenever one "wants it all": be it in dating and relationships, at the work place or just in general. We wanted to empower a generation of go-getters to reach for more, because now they're saving time on food prep to do so.
DISCIPLINE Conception, Copy, Art Direction

CLIENT YFood
CAMPAIGN This is food.
AGENTUR RCKT.
BRIEFING Conception and execution of the Re-Launch campaign for the new nutritionally complete ready-to-drink-meal Yfood. The task was to show in short online-film that just one drink has all the nutrition, minerals and vitamins a humans body needs in one meal.
IDEA Instead of going product-explanatory and talk about nutrition we chose to re-launch the drink as a lifestyle product and the go-to-solution whenever one "wants it all": be it in dating and relationships, at the work place or just in general. We wanted to empower a generation of go-getters to reach for more, because now they're saving time on food prep to do so.
DISCIPLINE Conception, Copy, Art Direction